Wow... this new has really surprised me for good.German sport's wear label Puma has named British-based fashion designer Hussein Chalayan its Creative Director and this seems to be a deal to last... "This isn't a short-term relationship; this is a marriage" (Chalayan).
I still remember when he confessed in an interview to i-D magazine in their March 07 issue how difficult is to survive in the fashion market for a designer like him, whose work is focused more on creativity and experimentation rather than commerciability ...
"There is the pressure to carry on doing what I want to do and on the other hand I have to survive. What would make me happier right now is for my sales to become bigger."
So i guess finally he's seeing his dreams coming to a happy end. Good for him.
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Hussein Chalayan, nuestro queridísimo Chalayan cuyas pasarelas son de las más esperadas y aplaudidas de todo el planeta, ha sido nombrado Director Artístico de la marca alemana Puma.
La noticia me ha llegado esta mañana por email y me ha sorprendido muchísimo pues nunca pensé que una marca tan comercial como lo es Puma llegase a 'acercarse' a una persona tan experimental como lo es Chalayan.
Aun recuerdo la entrevista que aparecio publicada en el i-D de marzo del año pasado en el que el chipriota se lamentaba de la dificultad que es para diseñadores como él, comprometidos más con el lado artístico y experimental de la moda que con el lado comercial, sobrevivir en mundo en el que la "pela" cuenta más que las ideas.
Me imagino que Chalayan no cabrá en sí de alegria de ver que por fín sus diseños podran ser respaldados por una gran empresa que al fin y al cabo es lo que los diseñadores mas vanguardistas necesitan para poder prosperar. Y según él mismo ha confesado, "this isn't a short-term relationship; this is a marriage" (esto no será un rollete: esto es un matrimonio) así que esto tiene vistas de ser duradero.
13 comments:
even someone like chalayan is afraid of being unable to survive in the fashion industry because of his highly artistic approach. so now being about fifty he reached a level (also of popularity) that such a brand as puma asks him to collaborate. if chalayan is now financially save - how long do others have to wait and work their ass off?
ups, i have to apologize - i exaggerated a little bit to make my point clear ;-) (but also hussein looks maybe a little older) - he is only 38. again, i am sorry.
In this case, I applaude the fusion...
this is a good thing, right?
you know, elsewhere i thought i had read that he was just doing a collaboration with puma...i must've misread...!
well, i'm looking forward to seeing where this is going.
fenke: i don't think you need to apology! your comment was totally fine :) to the point! just the age data was wrong but everything else, i know what you meant...
Fascinating... K
Hussein Chalayan for Puma...I really am peeing myself to see what he comes up with.
well i'm sure curious what the results will be.
wow this should be interesting
i wonder what it will look like...
Good news! I love the Puma black store in the Meat Packing District
I can't really see Chalayan doing Puma. They're sporty, he's more artistically formal. Hmm guess we'll just wait and see.
alya: i think what they're trying to do is what Adidas did wit Yamamoto: Y3. To create a line super doper experimental... but we'll see, i sure am very curious!.
I'm excited for this collaboration...
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