
My last posting about Hector Serrano's
Cloths Hanger Lamp and this one you're about to read have been possible thanks to a lecture I attended with friend C. a couple of days ago at the MAD -
Museum of Arts & Design- in NY.
Ellen Lupton, graphic design teacher and curator of Contemporary Design for different museums in the city, introduced to the audience her very personal view of the topic she named "
DIY, Be Your Own Brand, design Your Own Lifestyle".
The talk was offered in order to explain the current exhibit at the Museum,
Simply Droog 10 + 3 years of Creating, Innovation and Discussion curated by Ellen herself.
For starters, Droog is a Dutch design collective whose main goal is the defense of low-cost industrial materials and DIY design for everyday items, read IKEA and you'll understand the point.
Soon after their set up career in 1993, a pool of designers from all over the world began to add their works and ideas to the collective. The collection droog has achieved through the years is a hymn to human being's imagination and sense of humor and some of those products now can be seen at the MAD.

But this posting is not to talk about droog or their amazing ideas, but rather to point out the common use of fashion concepts and materials for industrial designers to develope ideas and theoretical games. I guess that's because of the
democracy in fashion; is there any person on earth with no fashion problems? is there any people out there without i- dont- know- what- to- wear morning days?.

Even the nude tribes in South America or Africa understand the meaning of dressing, even if
dressing just means putting on marvellous necklaces made out of stones and feathers and little else.
It's a pleasant fact to me seeing fashion concepts being used for intellectual purposes. It's like winning our little battle of we- are- not
- only- frivolity- but- rather-
something- else... Yay!

* Bless: a bag that provides space for all bags you collect when shopping. Made out of leather and metal clips.
** Zivia: Table and Chair made out of rags and mattreses
*** ixilab: inflatable pants to sit when you're tired. Made out of PVC and condoms material.
**** Tejo Remy: Chair made out of rag clothing and steel strips