My World. FLY magazine featuring Prada. The latest not the last.

FLY magazine has just launched its new website FLY16x9, where they'll upload editorial content in the form of moving fashion films, the same format they do with their magazine.

The news is that such high resolution videos will be able to be seen on iPods, iPhones and all kind of video enable PDA's portable music players.
You need to suscribe to have this service but it means you'll be able to enjoy your FLY magazine on the subway ride and not only on your home computer.

I wonder how often they will upload new content or how good this thing will work but so far the site is covered with many interesting videos featuring designers such Ann Demeulemeester, Junya Watanabe, Louis Vuitton or Maison Martin Margiela.

Their latest video is tittled My World, a fashion short film directed by Stephen Blaise featuring all designs by Prada, starring model Masha Yakovenko.

This video was recently exhibited at Foam Museum in Amsterdam.