Wednesday, May 30, 2007

Blake Hamster

The professional collaboration between non-fashion related artists (musicians, graphic designers, actors... you name it) with a fashion label to create a "line", is something that seems very profitable these days and there's not big name in fashion that doesn't try to get the bigger bidder.

Some of the collaborations are bad, and i don't blame anyone, each artist knows a medium and if you change that medium, the result can be anything.
But other collaborations can be really good, very interesting or a lot fun, like the one Amonstro Chocante between street-art artist Zosen and Brasilian fashion label Amonstro.

A new interesting one arrives now from Germany, one of the places, i think, together with London, where more interesting things are happening, and is called Blake Hamster.
The project aim is to create a unique piece of something, "to experiment with different products, production processes and distribution models, while upholding a set of aesthetic and ethic ground rules".

The first of the projects is the release of a total of 6 T-shirts designed by such diferent type of people like street-art artist Inluenza, musician Catriona Saw or fashion designer Hamansutra.
All items claim to be produced under strict ecological guidelines and "the fabric of [the] women shirts is blended with Seacell, an innovative yarn which is giving off pleasant active agents to your skin while wearing the shirt. The moisturising, nursing, tightening and anti-inflammatory agents are already frequently used in cosmetics and medicine. Seacell was awarded the ecolabel of the European Union..." That's my favourite part.

* Picture credits
- Jump & Unforseen.- Ph by Michael Heilgemeir
- Pop Life.- Ph by Lisa Miletic
- Beautiful Stains.- Ph by Michael McKee
- Prohibition.- Ph by Dieter Mayr
- Yeah.- Ph by Martin Fengel

1 comment:

Jen (MahaloFashion) said...

I love penelope she has good style it's really evolved!